What is the audience of a website and how to calculate it?

The measurement of the audience of a website makes it possible to quantify the number of visits to a website according to several factors: the number of visitors, the page views, the number of visits or the average length of visits.

The analysis of the audience of a website can be practiced as part of the search engine optimization (SEO).

Here are 9 tools to measure the audience of your website:

1. ComScore : measures the audience of large websites from a panel of 2,000,000 users, as well as their purchasing behavior.
2. eMarketer : a source of statistics on digital uses. It is however used in the USA mainly.
3. Nielsen Online : Nielsen NetRatings provides data on the number of visitors to the main websites. This information is used by advertising agencies and advertisers to identify websites to be included in their media plans.
4. Google Analytics : This tool measures the audience of your website and the effectiveness of advertising therein.
5. Google Trends for Websites : measures and compares the audience of large websites, and analysis by region.
6. Seemoz : offers the SEOTools, a dozen free tools to measure the effectiveness of its SEO in the various global search engines.
7. SEOChat : Information blog about search engines and SEO.
8. Tech Crunchies : a blog about different sources of statistics on the global Internet.
9. Visual Networking Index : which prospectively evaluates the evolution of general Internet traffic. However, it is only updated once a year.

These different tools, whether free or paid, will help you understand what pleases and what is less appealing to your visitors.