Pagerank

PageRank (PR) is a scoring system used by Google Search to rank sites in SERP. It was created by Larry Page (co-founder of Google) and it defines the quality of a website or blog with a rating of 1 to 10. When you create your site, the higher your PageRank is, the more your site is class. PageRank is to be taken into account in your SEO strategy .

How do you calculate PageRank?

You can add free add-ons allowing you to know your PageRank. For example Quake SEO (Mozilla) or Open SEO stats (Chrome). Some sites allow you to calculate for free. Finally, you can calculate a PageRank site with Google Toolbar in Internet Explorer. Note that this data is informational and does not exactly match Google PR.

Create a lot of links

As we have already seen, relevant and high quality backlinks are a good way to improve your reputation web site and your PageRank.

To do this you can blog guest. It means writing an article for another blog, positioning as an expert on a subject you are familiar with (a subject related to your work or your website).

You can also take part in forums. Once again, you must add value to the debate, your contribution must be relevant.

You can also add internal links between the pages of your site.

Finally, remember to update your content and add new content to your website.

Improve your reputation web site and your PageRank

The concept of "link juice"

As we have already seen: it is important to create links, especially relevant high quality backlinks. The quality of a backlink depends on two criteria: the quality of the site that contains the link and the number of links it contains. Hence the concept of link juice, because the more links there are, the more diluted in favor of PageRank is.

Nofollow links

Links in social networks and blog comments are often nofollow. Nofollow is an HTML attribute value that tells search engine crawlers not to track or consider links.

netlinking

Netlinking allowing you to increase your PageRank should be natural. If you are just trying to get as many backlinks as possible and they are of poor quality, you can be penalized by search engines that consider spam.

linkbaiting

Linkbaiting means creating content in order to generate links. It can be humorous articles, article translations, reviews, computer graphics, shovels, etc.

Reciprocal links

A reciprocal link is an exchange of links with another site.

It is important to be as careful with reciprocal links as with backlinks. Because in the same way, search engines take into account both the popularity and quality of the site that contains the link, but they will also analyze the popularity and relevance of landing pages. Thus, you will need to pay attention to the relevance, popularity and quality of the site you associate with. Websites should not be fraudulent and should not contain too many external links that is considered suspicious by Google.

Also be careful if you have multiple sites and link each of them: Search engines consider reciprocal links generated from the same IP address as suspicious. Remember that external links need to add value to your website. They must be informative and useful to your website. Try to use a maximum of one or two external links per page.