netlinking

6 key performance indicators to manage Link Building

Tracking Key Performance Indicators (KPIs) for link building is a critical step that allows you to improve every aspect of your link building efforts. Once you start measuring, you also build the information needed to make basic predictions and build realistic plans.

The following six measures are the fundamental KPIs that the successful link building organizations follow.

Number of new link opportunities

Tracking the number of link opportunities your team finds each week is critical because acquiring new perspectives sets the ball in motion. Link opportunities are like leads, and a salesperson can tell you driving source has a big impact on their success.

You must follow the opportunities by type. Some types of basic link opportunities might include:

• News / PR
• Customer posts
• Link exchanges
• Forums
• Membership Organizations
• Donations
• Syndication
• Related content sites

If you run multiple campaigns promoting different connectable assets, you should also mark and count the opportunities based on the content you plan to promote.

Number of initial awareness attempts

There is an old story of a successful insurance salesman who has been asked for the secret of his success by a new salesman. The veteran said, "I make 50 calls a day. "

"What do you mean?" Asked the novice.

"If I feel good, I make 50 calls, if I feel ugly, I make 50 calls. Day after day. I always make 50 calls.

Link building can be this way. You must communicate. If you still do not build and maintain relationships with relevant websites and influencers, they are not likely to link to your site. Tracking awareness attempts will help you stay focused on consistency.

Number of follow-up attempts

Many first attempts to reach a site fail. Yet, follow-ups, often via a different communication channel, get results.

For example, I recently contacted a webmaster and received no response. Several weeks later, I came to her via LinkedIn and was able to set a time to talk with her on the phone.

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When we spoke, she revealed that she had received my first email, but he thinks the site was national, and would not be appropriate for her local repertoire. Thanks to my follow up, she agreed to link. And just as importantly, we had a nice conversation that provided some context, the next time I will contact her.

Percentage of positive and negative responses

The bottom line for bonding, at least in the eyes of Google, is whether you receive links. After 45 to 60 days from your first attempt at awareness, you should be able to analyze your conversion rate and use it as a predictor tool for your likely success in attracting the same kind of links.

Average Quality of Links

When you get a link, it's important to score using a 5-point scale, weighted as follows:

Authority (PageRank domain, RGG domain authority, age of the site) place - 2 points

Relevance of the site page and the link - 2 points

Placement (ie, prominence on the page and number of other links) - 0.75 point

Future Potential / Longevity (ie, your ability to attract future links from the site) - 0.25 point

Cost per link

You can calculate your cost per link by adding all the direct costs of link building - the salaries of your builders link, the cost of design, and external consultants - and dividing by 5. Then, divide that number by the number of links you have reached in each quality bucket to obtain a cost-per-link estimate for each quality level.