How do videos help a good SEO?

Video referencing gives you the opportunity to optimize the visibility of your site and its place in search engine results, while improving the reputation of your company.

The life of a video on the Internet

Google has made the quality requirement the most important element of SEO. In order to bring to its Internet users answers always more relevant.

To be visible on the search engines, we must give ourselves the means to occupy the first place. For this, all tools available are good to take: natural and social SEO, paid search, and now video  (quality in quantity.) for further details and want to get SEO services to visit our site : Search Engine Optimization Company in Lahore

A good positioning of his video allows to:

• Capture people interested in your products and services
• Make sure your users know about your products and services
• Earn market share
• Improve your notoriety on the web
• Gain visibility in search engines

Some figures on video referencing

•  Google & YouTube hold 57% of the search market for Internet users
•  98 videos are watched per month for each YouTube user
•  44% of web users who have "streamed" a video then visit the source site
• The video gives you 50 times more chances to appear on Google in comparison with a classic internet page
• Facebook is 2nd in the list of video broadcasters, after YouTube, so it's important not to neglect your social networks

The figures of Youtube:

•       It's the 3rd most visited site in the world
•       It represents between 4 and 5% of the pages seen in the world
•       It has more than 1 billion regular users since 2013
•       Its interface is available in 76 languages ​​in 83 countries, covering 95% of the world's          internet population
•       More than 300h of videos are uploaded every minute

A video well referenced

Once the video is produced, it must be correctly referenced. For that it is necessary :

•   Choose the right keywords
•   Find an optimized title with keywords and write a good description
•   Do not overlook the importance of "tags" on YouTube
•  Embed annotations to your videos, These annotations are clickable and can refer to   content. However, care must be taken not to become too intrusive
•  Get external links. First, you have to share the videos on social networks and create dedicated articles. Then, encourage users to share and comment.

YouTube takes into account the number of interactions around your video: the amount of views, likes, comments, shares. The site also takes into account the "retention rate", which is the amount of time that the user has stayed on your video. A good retention rate is greater than 40%.